“You have to study research conducted by universities and read research papers to understand what people are doing.”
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The most recent case of fashion crossing the line would be the silent protest that went on in Gucci’s SS20 show in Milan Fashion Week last September
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There is no exact formula to fully crack digital campaign. What works on a brand might not always work for others
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Upon the release of Joko Anwar’s Bumilangit cinematic universe, thousands of tweets dedicated to Adhisty Zara stood out among her peers in the movies
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“I’ve submitted my work to a lot of open submission but most of them are located overseas,” said Haris Hazka or Azka
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If there’s one thing we learn from Halima Aden, it is her resilience. The world’s first hijabi supermodel was born in 1997 at Kakuma, a refugee camp in Kenya
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After 11 years of fashion week, there seems to be two issues haunting Indonesia’s fashion industry: lack of variety and restricted reach
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L’Oréal humble beginning started with hair dye called Auréoleits created by its founder Eugène Schueller in 1907
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As the number of new design studios keeps increasing, studios might find themselves pitching in the same pool of clients
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Like many design studios, the founders behind Mutualist Creatives started by pitching proposals to friends, family and family’s friends
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The Wertheimer brothers maintain low-profile life, avoiding the media spotlight at all cost.
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Forever 21 is no stranger to controversies. After months of speculation, the brand filed for bankruptcy on Sunday evening (29/9)
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The main job of a content creator, according to Metharani, is designing message. In a way, it sounds almost similar to advertising
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Online existence doesn’t guarantee offline engagement. Online interaction doesn’t always translate to sales.
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#HowItGotHere, a historical development series about things around us.
With how diverse the people of Indonesia are, it makes us wonder how is it possible that the fashion market is now going to a more uniformed direction throughout the years.
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Jobs in fashion
Like any other industry, fashion companies have paperwork, administration and operation. Designing collection is part of the operation but running a fashion company requires more than a runway show, lookbook and editorial campaign. In this series, TFR will talk about fashion jobs that rarely get exposed and give brief insight of the responsibilities.
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After following Ina Binandari’s 24-year career in fashion industry, here are the things we learn from her so far.
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Ina Binandari has worked at Pasaraya Store when the department store was on its heyday. She then moved to one of the largest textile companies in Southeast Asia, Texmaco. After more than a decade in corporate, she became lecturer at several universities and helped Elzatta and Dauky founder build the now-infamous brands from scratch. How does she do it?
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