For 10 consecutive years, BrightspotMRKT has always been an annual offline pop-up event. However, as we already know, things took a turn in 2020. Every event has to either go online or be delayed. BrightspotMRKT chooses the former with an unconventional timing. The event runs from 25 December 2020 to 2 January 2021.

The experience of an online event as huge as BrightspotMRKT Virtual City poses its own challenge. With the limitation due to the pandemic, it doesn’t recede us from being the platform for people in the creative industry to gather in order to boost the Indonesian economy especially in micro, small to medium enterprises,” said BrightspotMRKT co-founder Anton Wirjono during press conference on Wednesday, 23 December.

This year, the organiser creates a virtual city on www.brightspotmrkt.com with districts dedicated to each category. There are fashion, lifestyle, home and design, food, art gallery, music, convention hall, exhibition hall and help desk. In total, there are more than 200 tenants joining the event.

Once visitors click on a district, the website will direct to a store-like page where the brands are divided into another categories. For instance, there are men, women and jewellery in fashion district. When we click on a brand, it will direct us to the brand’s online catalogue. It is essentially online shopping with elevated experience and additional clicks.

In movie theatre, the page is designed like an actual theatre. There is list of documentaries to choose from. It is probably the benefit of having an online event. There is enough room for art exhibition and movie theatre. Every district is organised and easy to navigate. In music hall, there are live music performances from Tulus, Kenny Gabriel, Deefo, Adroitz and DJ Klapr to name a few.

The only similarity 2020 BrightspotMRKT has with its offline event is the tight selection of tenants. The founders stated during press conference that bringing Indonesian brands with extraordinary branding and good quality products remains as priority despite the pushback.