After years of success in the preloved market for women, Tinkerlust decided to tap into second-hand men luxury fashion, launching a men’s preloved line on 2 August. CEO and co-founder of Tinkerlust Samira Shihab said that since its launch back in 2016, Tinkerlust has been receiving requests from customers to release the men’s line.

“However, there are several things we kept in mind before we decided to launch the men’s category. First, we want to make sure that we have already conquered women's fashion, and second, we have to ensure that there is a need and demand for it,” she added. 

Tinkerlust offers a wide range of brands, from local fashion brands such as Cotton Ink and Shop at Velvet to international luxury fashion such as Louis Vuitton and Balenciaga. For the men’s category, Tinkerlust partners with Indonesian public figures/influencers, namely Omar Daniel, Lucky Satria Oetama, Abenk Alter, Wisnu Genu, Tities Sapoetra, Fahmi Ramadhan, Rian Budi Santoso and Leo Sandjadja, as featured sellers. Similar to the women’s category, Tinkerlust will also feature high-end labels, such COMME des GARÇONS and Issey Miyake, in its men’s collection.

COO of Tinkerlust Aliya Amitra added that with the new category, Tinkerlust will carefully observe the trends and demand in men’s preloved fashion. “We will be using the same approach to market the men’s collection. We will also pay attention to the demands, and see which particular men's fashion categories that have a healthy margin.”

The company also did several adjustments to the branding to welcome the men's category as Tinkerlust is currently associated with women. “For the branding, we will definitely do some adjustments, for example, in terms of the content and language. However, if we were to answer the question whether Tinkerlust will change its whole branding, I guess we will need to see the developments in this newly-launched men’s category as time goes by,” Aliya explained.