Following the hype over Erigo’s ads displayed in New York Times Square, the streetwear brand yesterday (24 August) announced that it will take part in New York Fashion Week 2022. 

Via Instagram, Erigo announced that it will hold a fashion show in the prestigious fashion event, exhibiting its new fashion-forward line, “Erigo X”.

According to Erigo founder and CEO Muhammad Sadad, the latest line comprises daily, active and formal wear with gender-neutral elements. He claimed that the Erigo X collection will be made of sustainable materials and has an affordable price tag. Sadad also said that this is such a good opportunity to introduce locally-made products in the international market.

For the event, the streetwear brand will collaborate with prominent public figures and individuals, namely Gading Marten, Luna Maya, Enzy Storia, Febby Rastanty, Denny Sumargo, Alika Islamadina, Uus, Arief Muhammad, Ayla Dimitri and Den Dimas.