Skincare company The Body Shop enhanced its commitment to tackling environmental issues by launching its first refill station in its Kota Kasablanka store. The company also uses this opportunity to perfect its Bring Back Our Bottles 2.0 (BBOB) programme in the #KerenTanpaNyampah campaign. This move is expected to slash bottle waste by 2 million.

The Body Shop is the first of its kind in Indonesia to open a refill station. The brand plans to open more refill stations in other cities by 2022. The programme requires customers to make a one-time purchase of a reusable 300ml aluminium bottle. However, every time they refill, they only have to pay the price of a 250ml bottled product. By opening a refill station, the brand is seeking to make sustainable living more irresistible.

Meanwhile, in the BBOB 2.0 programme, The Body Shop applies a full circular economy concept, which recycled and repurposed plastic waste into various products, such as soap dishes and pocket mirrors, for social missions. 

In 2019, The Body Shop managed to save and recycle 1,725,343 of used bottles which were collected via its stores. However, as the pandemic set in, the number of empty bottles returned decreased quite drastically to 1,192,244 in 2020. Since the programme was launched, The Body Shop has saved and recycled 9,681,322 of its own bottles and aims for 2 million bottles per year from now on.