2020 marks the 20th year of Hirofumi ‘Koji’ Kojima working as creative director of atmos, a prominent Japanese sneaker retailer
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There is no exact formula to fully crack digital campaign. What works on a brand might not always work for others
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If there’s one thing we learn from Halima Aden, it is her resilience. The world’s first hijabi supermodel was born in 1997 at Kakuma, a refugee camp in Kenya
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L’Oréal humble beginning started with hair dye called Auréoleits created by its founder Eugène Schueller in 1907
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The main job of a content creator, according to Metharani, is designing message. In a way, it sounds almost similar to advertising
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Online existence doesn’t guarantee offline engagement. Online interaction doesn’t always translate to sales.
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Jobs in fashion
Like any other industry, fashion companies have paperwork, administration and operation. Designing collection is part of the operation but running a fashion company requires more than a runway show, lookbook and editorial campaign. In this series, TFR will talk about fashion jobs that rarely get exposed and give brief insight of the responsibilities.
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After following Ina Binandari’s 24-year career in fashion industry, here are the things we learn from her so far.
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Ina Binandari has worked at Pasaraya Store when the department store was on its heyday. She then moved to one of the largest textile companies in Southeast Asia, Texmaco. After more than a decade in corporate, she became lecturer at several universities and helped Elzatta and Dauky founder build the now-infamous brands from scratch. How does she do it?
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WTF Market wants people to know that this is not just another pop-up event. They brand themselves as a creative event made by and for the youngsters.
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The idea behind WTF Market hatched when Cindy Owada had an awful experience taking part in a pop-up market as a tenant.
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Indonesian fashion show choreographer Wawan Soeharto, arguably one of the most brilliant and influential choreographers in the country
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Thinking of launching ready-to-wear brand? Be prepared for minimum order quantity, excess inventory and fashion calendar.
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If there is a person in Indonesia who possess Kanye West’s star power, that is President Joko ‘Jokowi’ Widodo. Anything the president wears becomes an overnight sensation. Local brands incidentally endorsed by the president saw surge in revenue and traffic. What makes him so influential?
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As a technical advisor and quality assessment officer, Baja's job is, in a nutshell, to make sure everything in the factory runs smoothly without any glitch. In reality, it covers a wide range of tasks.
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Ikmal Awfar and Winston Gomez have completely opposite style when it comes to photography. Ikmal is more into editorial fashion photography while Winston focuses on commercial photography. Despite the differences, both have similar ground rules when it comes to work.
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Behind The Stitch: Mulyadi, a tailor and owner of Sinar Jaya Tailor at Pasar Paseban in Central Jakarta, shares his journey of becoming tailor and opening a shop.
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Many creative careers started off as a hobby. Just like Hakim Satriyo’s. He has been in the fashion industry for a decade
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