The main job of a content creator, according to Metharani, is designing message. In a way, it sounds almost similar to advertising
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Online existence doesn’t guarantee offline engagement. Online interaction doesn’t always translate to sales.
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#HowItGotHere, a historical development series about things around us.
With how diverse the people of Indonesia are, it makes us wonder how is it possible that the fashion market is now going to a more uniformed direction throughout the years.
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Jobs in fashion
Like any other industry, fashion companies have paperwork, administration and operation. Designing collection is part of the operation but running a fashion company requires more than a runway show, lookbook and editorial campaign. In this series, TFR will talk about fashion jobs that rarely get exposed and give brief insight of the responsibilities.
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After following Ina Binandari’s 24-year career in fashion industry, here are the things we learn from her so far.
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Ina Binandari has worked at Pasaraya Store when the department store was on its heyday. She then moved to one of the largest textile companies in Southeast Asia, Texmaco. After more than a decade in corporate, she became lecturer at several universities and helped Elzatta and Dauky founder build the now-infamous brands from scratch. How does she do it?
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WTF Market wants people to know that this is not just another pop-up event. They brand themselves as a creative event made by and for the youngsters.
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The idea behind WTF Market hatched when Cindy Owada had an awful experience taking part in a pop-up market as a tenant.
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Six local brands, Mantra by Sense, Pix and Stacy, Collage Kit, Doshoes, Legam and Opsy, share their insight on consumers and industry players in Bandung.
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Fashion industry in Bandung - Part 2
6 local brands, Mantra by Sense, Pix and Stacy, Collage Kit, Doshoes, Legam and Opsy, share their insight on consumers and industry players in Bandung.
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6 local brands, Mantra by Sense, Pix and Stacy, Collage Kit, Doshoes, Legam and Opsy, share their insight on consumers and industry players in Bandung.
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In an ideal world, all the labour in the world who work at garment factories are paid with living wages
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Global Fashion Agenda, Boston Consulting Group and Sustainable Apparel Coalition launched Pulse of The Fashion Industry, an annual report that observes sustainability progress from fashion companies.
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Indonesian fashion show choreographer Wawan Soeharto, arguably one of the most brilliant and influential choreographers in the country
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Daffa Saman, a former 17-year-old Al-Azhar student dig in deeper on the legitimacy of alcohol in beauty products, on whether they are haram or halal. The view expressed on opinion article doesn’t necessarily reflect the opinion of The Finery Report. The opinion belongs to the author of the article.
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Thinking of launching ready-to-wear brand? Be prepared for minimum order quantity, excess inventory and fashion calendar.
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If there is a person in Indonesia who possess Kanye West’s star power, that is President Joko ‘Jokowi’ Widodo. Anything the president wears becomes an overnight sensation. Local brands incidentally endorsed by the president saw surge in revenue and traffic. What makes him so influential?
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A few days ago, I saw a picture on my social media platform of a middle-aged woman holding a sign that says, ‘I made UNIQLO clothes and I wasn’t paid’. What intrigued me was the fact that UNIQLO was embroiled in labour issue. As far as I know, UNIQLO markets itself to be minimalist and sustainable with affordable price.
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