The critically acclaimed fashion designer Phoebe Philo on 13 July via Instagram announced her return to the fashion scene next year. She launched a new brand under her own name in which LVMH, her patron during her Céline years, made a minor investment. Rumours about her comeback have been circulating for a while, especially after she made an appearance on the ANDAM Fashion Jury on 1 July.

Philo is legendary as she made her success turning two luxury brands, namely Chloé and Céline, into It brands during her years being a part of them. She is considered as revolutionary as Christian Dior as she came up with Female Gaze, a perspective she uses in her designs that focuses on a market of women who cares about design, not about them being a part of the decoration.

Fashion enthusiasts and work colleagues alike took her departure from Celine as a huge loss to the fashion industry. Philo took a hiatus after leaving the LVMH brand in 2017.