Museum of Ice Cream (MOIC) has finally opened its doors in Singapore. It is the first-ever international outlet of the US-based interactive retail company. In the museum, visitors are able to experience a designated ice cream-themed wonderland with 14 never-before-seen and multi-sensory installations. They could also enjoy unlimited sweet treats and free-flow ice creams as well as exclusive merchandise designed in partnership with local brands.

One of the highlights of the museum is the Sprinkle Pool, which was created by MOIC founder and creative director Maryellis Bunn, who always dreamed of swimming in an ocean filled with sprinkles. Visitors can also have a unique sensory experience at the Banana Split forest, which is created as an abstract expression of the banana split dessert itself.

Visitors can also live out their inner child and burn their calories at the Bouncy Castle. There is also a maze of lit-up ice cream cones offering visitors sweet ice cream scents as they stroll through the room. 

In order to prevent crowding at the time of the COVID-19 pandemic, visitors are required to book in advance. The museum also implements strict coronavirus protocols. Visitors need to provide vaccination certificates or negative COVID-19 tests upon entrance where each visitor does a mandatory check-in. 

The museum is seen as a sweet escape from the coronavirus crisis, especially as many entertainment activities throughout the city state are closed due to the pandemic. 

“It also helps the creative side of your brain, helps you forget about things. So I definitely do think that it is beneficial, allowing you to take a break from things that are happening outside,” said Asia Pacific Head at Museum of Ice Cream Singapore, Pirakash T. 

The 60,000 square foot (5,574 sq m) museum is located at 100 Loewen Road, Dempsey. Tickets are available for reservation online for $42 per person for single admission and $40 per person for a group of two or three. Those who are going in a group of four or more can buy cheaper tickets for $38 per person.