Heinz ABC Indonesia launched its original, world-renowned product, Heinz sauce, at the Reveal Party on 23 September. This is not the only news the brand unveiled; it also announced a collaboration with local lifestyle brand Goods.

Heinz did not only bring its iconic upside-down bottled tomato ketchup, but also three other varieties, namely Heinz Indonesian Gourmet Chili with Raw Mango, Heinz Korean Gourmet Chili a la Gochujang and Heinz Mexican Gourmet Chili with Roasted Jalapeño, all in the same upside-down  bottles. 

Managing Director of Kraft Heinz Indonesia and Papua New Guinea Steven Debrabandere stated that as a brand that is committed to always elevating its Indonesian consumers’ culinary experience, Heinz is pleased to offer these international goodness options. 

Heinz is also collaborating with Goods Burgers for the activation to make DIY burgers. There are four types of DIY burgers they introduced: Heinz Tomato Ketchup x The 57 Burger, Heinz Indonesian Gourmet Chili x The Mango 'n Spicy Burger, Heinz Korean Gourmet Chili x K-GO Burger and Heinz Mexican Gourmet Chili x SMOKY JLPO. Each of these burgers comes with toppings and sauce that customers can assemble for a different culinary experience. These burgers will be available at Goods Burger Panglima Polim and Pondok Indah by the end of September.

The collaboration did not stop there. Heinz also works together with The Goods Dept to launch Heinz exclusive tees and tote bags. These merchandise will be available starting October on Heinz ABC’s official stores on Tokopedia and Shopee.

Founder and CEO of Goods Anton WIrjono welcomed the collaboration. “We are very happy and proud to collaborate with the world-famous and to inspire both the culinary and the lifestyle trends.”

Heinz sauce products have been distributed to more than 23 countries around the world.