Raffi Ahmad and Nagita Slavina’s company RANS Entertainment announced that it has agreed to invest in local audio streaming platform NOICE. The investment will strengthen NOICE’s position as the leading audio platform in Indonesia. 

NOICE considers the investment as RANS Entertainment’s trust in them. “We will use this funding to continue developing quality content that can be enjoyed by all Indonesian people. This deal is just the first step of the collaboration between NOICE and RANS Entertainment," said NOICE CEO Rado Ardan. 

Through the collaboration, RANS Entertainment will give NOICE the right to access various kinds of audio content produced by the entertainment company. NOICE also mentioned that it will release an original podcast with Raffi Ahmad’s family. Earlier, NOICE collaborated with Arief Muhammad in releasing original podcast. 

"RANS Entertainment’s position as a media powerhouse in Indonesia will also help us strengthen our content lineup and [it will] open up collaboration opportunities with talents under the management of RANS Entertainment and RANS Music. With strategic partners such as RANS Entertainment, our way to continue developing the audio content ecosystem in Indonesia, through cross-platform content consumption, from visual to audio or vice versa, will be more open,” Rado added.

Other major investors, namely Alpha JWC Ventures and Go-Ventures, an investment company owned by Gojek, have also invested in NOICE. 

Today, RANS Entertainment has more than 100 million followers/subscribers on various digital platforms. This will further support NOICE's plans and ambitions to reach a wider market.