Darbotz, Bluesville, Najwa Shihab among others in Masker untuk Indonesia movement

Following the government's mandate to wear masks in public areas, local fashion brands and retailers, artists and public figures initiated a charity movement called Masker untuk Indonesia (Masks for Indonesia).

The movement also aims to educate the public about using cloth masks while saving medical masks for medics and paramedics battling COVID-19 at hospitals.

"We take action to help realise the government's mission and make non-medical masks available for all, because we are aware that the availability and understanding of the use of non-medical mask among  the public is still limited. We also want to give access to everyone to donate mask. In the process, we join hands with artists and MSMEs," said Kevin Osmond, one of the pioneers of the movement.

“As an artist, I contribute through my artwork which was turned into the design for non-medical masks. On top of that, hopefully this movement can inspire other Indonesian artists to contribute as well,” said Abenk Alter, one of the artists in the movement.

Other artists, namely Darbotz, Kamengski, Ardneks and Sanchia Hamidjaja, decorate the masks with their signature styles of art. Local brands in the movement include popular names like Bluesville, Locale, Liunic on Things and Untold.

Fashion retailer The Goods Dept, design studio Heimlo and the Indonesian Association of Graphic Designers (ADGI) create their own take for the design of the masks. The ADGI, for instance, launched three colours of masks.

For every mask purchased, Masker untuk Indonesia will donate three masks to those in needs. The mask, made from scuba fabric, is sold at Rp39,900 on www.maskeruntuk.id.

The movement is supported by celebrities and public figures, including Najwa Shihab, Chicco Jerikho, Joe Taslim, Julie Estelle, Nino RAN, Armand Maulana, Yosi Mokalu and Lukman Sardi.