Show The Monster raising awareness through stickers

There are many ways to raise awareness about your brand. A Jakarta-based character design studio, Show The Monster, decided to launch a series of stickers to raise awareness and call the campaign ‘Monsterify The World.’ The sticker design is simple with two rounded eyes and red sausage-like lips.

“In the situation like pandemic when people are starting to get bored with daily activities during quarantine, we got an idea to create on-ground activity,” said a representative from Show The Monster. According to the press release, there are three coffee shops and a restaurant with the sticker plastered outside the shops.

The activation sounds simple, but it provides additional revenue stream for the studio. For people who would like to join the campaign, the sticker is available for purchase in three sizes - small, medium and large.

Founded by Evan Aditya, the studio aims to spread the stickers across public space like cafes, public transportation in Jakarta. Through the stickers, the studio hopes they can present things around us in new perspective. Besides stickers, the studio also places the characters on fashion items such as t-shirts, hats, socks and face masks. The studio previously launched a collection in partnership with Spongebob Squarepants cartoon.