Articles — TFR

The knockoff culture - Part 1. Why do we copy?

One of the encouraging factors to this notorious copying culture are the regulatory loopholes. Market demands also drive product plagiarism. Not everyone can afford the hefty price tag of designer clothing.

Industry Analysis, Design, Fashion, Intellectual PropertyTFR Team23 July 2020English, Batch 5, Batch 5 - EnglishComment

Ikat: Teknik pewarnaan kain yang tidak pernah mati

Sesuai dengan artinya, teknik ikat dilakukan dengan cara mengikat benang untuk mencegah pewarna meresap ke dalam benang serta untuk menciptakan pola dalam proses pewarnaan.

Industry Analysis, Fashion, CultureNikita Purnama20 July 2020Batch 5, Indonesia, Batch 5 - IndonesiaComment

Ikat: A dyeing technique that never dies

In Indonesian, ikat means “to bind.” True to its meaning, the ikat technique is done by binding the yarns to resist the dye and create patterns in the dyeing process

Industry Analysis, Fashion, CultureNikita Purnama20 July 2020English, Batch 5, Batch 5 - EnglishComment

Bagaimana model androgini Indonesia bertahan di industri

Jika dilihat dari kondisi saat ini, kita mungkin lupa bahwa sepuluh tahun yang lalu, model androgini tidak populer di industri fesyen Indonesia.

People, FashionNikita Purnama17 July 2020Batch 5, Indonesia, Batch 5 - IndonesiaComment

How Indonesian androgynous models make it

Looking at how things are going today, we might forget that 10 years ago, androgynous model was not a thing in the Indonesian fashion industry.

People, FashionNikita Purnama17 July 2020English, Batch 5, Batch 5 - EnglishComment

Bagaimana Public Culture berkembang dari label independen menjadi perusahaan

Meskipun bukan yang pertama di Indonesia, DNA PC telah tertanam dalam benak konsumen. “Banyak orang yang bilang ‘ini kayak PC’ saat mereka melihat desain yang mencolok dan berwarna-warni. Saya yakin mereka bukan yang pertama.”

Business, Fashion, StreetwearTFR Team15 July 2020Indonesia, Batch 5, Batch 5 - IndonesiaComment

From independent label to company, how Public Culture does it

Even if it isn’t the first in the country, the DNA of Public Culture has been ingrained in consumers’ mind. “Many people told me ‘this looks like PC’ when they saw loud and colourful designs. I’m pretty sure we are not the first one.”

Business, Fashion, StreetwearTFR Team15 July 2020English, Batch 5, Batch 5 - EnglishComment

Melestarikan jejak studio desain

16 tahun kemudian, para pendiri DesignLab lagi-lagi membuat keputusan yang lumayan berani. “Kalian mau lanjutin studio ini, gak?”

Business, DesignTFR Team12 July 2020Batch 5, Indonesia, Batch 5 - IndonesiaComment

Managing design studio legacy

16 years later, the founders of DesignLab made another bold move. They asked three of their designers, “Do you want to run this studio?” The designers had three days to make decision

Business, DesignTFR Team12 July 2020English, Batch 5, Batch 5 - EnglishComment

Ketika neurosains berpadu dengan ilmu pemasaran

Memahami faktor-faktor yang mempengaruhi alam bawah sadar konsumen dapat mendatangkan keuntungan finansial bagi para pelaku bisnis. Google, contohnya, di mana perubahan minor pada warna yang digunakan telah menghasilkan kenaikan pendapatan iklan sebesar 200 juta dolar Amerika Serikat.

Industry Analysis, BusinessSiti Fatimah Ayuningdyah9 July 2020Batch 5, Indonesia, Batch 5 - IndonesiaComment

When neuroscience meets marketing

Understanding the factors that influence consumers’ subconscious can lead to monetary gains for brands. Google, for example, found that a minor colour adjustment could lead to a $200 million increase in ad revenue.

Industry Analysis, BusinessSiti Fatimah Ayuningdyah9 July 2020English, Batch 5, Batch 5 - EnglishComment

Apa yang hilang dari konser virtual?

Sebagai penonton, kita tidak punya pilihan kecuali menerima kenyataan pahit yang kurang memuaskan ini. Akan tetapi untuk orang-orang di balik panggung, konser virtual adalah sumber penghasilan selama pandemi.

People, MusicNicole Imania7 July 2020Batch 5, Indonesia, Batch 5 - IndonesiaComment

What's missing from virtual concerts?

As the viewers, we don’t really have a choice except to swallow the bitter pill that lacks fulfillment. For the backstage crews on the other hand, virtual concert is probably the only source of income they have during pandemic.

People, MusicNicole Imania6 July 2020English, Batch 5, Batch 5 - EnglishComment