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Mengembangkan merek berkelanjutan - Bagian 3. Ekonomi
Mengembangkan merek berkelanjutan - Bagian 3. Ekonomi

Direktur Kreatif Bluesville, Direz, menjelaskan kepada TFR bahwa meningkatkan keuntungan sembari menjaga lingkungan dan memberikan kompensasi yang adil bagi karyawan bisa saja dilakukan, tapi dengan melepaskan ambisi untuk meraih pertumbuhan yang konstan dan cepat.

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Business, Industry Analysis, FashionChristine Laifa22 October 2020Batch 7, Batch 7 - Indonesian, Indonesia, FashionComment
Growing a sustainable brand - Part 3. Economy
Growing a sustainable brand - Part 3. Economy

Bluesville Creative Director Direz told TFR that boosting revenue while preserving the environment and providing fair compensation to the employees is possible, but it involves giving up the desire for constant and rapid growth.

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Business, Industry Analysis, FashionChristine Laifa21 October 2020Batch 7, Batch 7 - English, English, FashionComment
Dunia branding yang penuh warna
Dunia branding yang penuh warna

Beberapa merek seperti Barbie dan Cadbury telah mendaftarkan warna utama mereka sebagai bagian dari merek dagang. Namun, belum ada yang bisa melampaui Tiffany & Co.

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Business, Industry AnalysisSiti Fatimah Ayuningdyah19 October 2020Batch 7, Brands, Indonesia, Batch 7 - IndonesianComment
The colourful world of branding
The colourful world of branding

Some brands, such as Barbie and Cadbury, have gone so far as to trademark their defining shades. However, no brands have done it quite to the extent that Tiffany & Co. has.

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Business, Industry AnalysisSiti Fatimah Ayuningdyah19 October 2020Batch 7, Brands, Batch 7 - English, Design, EnglishComment
Pedoman dasar hak kekayaan intelektual
Pedoman dasar hak kekayaan intelektual

Rangkuman dasar jenis, definisi, dan kategori hak kekayaan intelektual di Indonesia . Ada tujuh jenis HKI yang dibagi ke dalam dua kategori, yaitu hak cipta dan hak kekayaan industri.

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Business, Intellectual Property, Art, DesignOlivia Nabila16 October 2020Batch 7, Indonesia, Batch 7 - IndonesianComment
Basic guideline of intellectual property rights
Basic guideline of intellectual property rights

Basic guideline of intellectual property rights in Indonesia. There are seven types of IP rights which are divided into two categories: copyright and industrial property rights.

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Business, Intellectual Property, Design, ArtOlivia Nabila16 October 2020Batch 7, English, Batch 7 - English Comments
Tidak ada keberlanjutan tanpa kesejahteraan - Bagian 2. Sosial
Tidak ada keberlanjutan tanpa kesejahteraan - Bagian 2. Sosial

Pemberdayaan datang dari dalam diri kita. “Pemberdayaan dan mempekerjakan beda karena memberikan pekerjaan dan membayar upah adalah mempekerjakan,” kata pendiri Tri Hita Karana Phoebe Carolyn.

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Business, Industry AnalysisChristine Laifa13 October 2020Batch 7, Sustainability, Fashion, Batch 7 - Indonesian, IndonesiaComment
There is no sustainability without welfare - Part 2. Social
There is no sustainability without welfare - Part 2. Social

Empowerment starts from within. “Empowerment has to exist in our mind so that people we empower have the capability and power to survive independently even without us,” said Tri Hita Karana co-founder Phoebe Carolyn

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Business, Industry AnalysisChristine Laifa13 October 2020Batch 7, Batch 7 - English, English, Sustainability, FashionComment
Definisi (sebenarnya) merek berkelanjutan - Bagian 1. Lingkungan
Definisi (sebenarnya) merek berkelanjutan - Bagian 1. Lingkungan

Upaya keberlanjutan tidak berhenti hanya pada penggunaan bahan-bahan dan kemasan ramah lingkungan. Jika sebuah merek menggunakan bahan ramah lingkungan tapi tidak memenuhi kebutuhan dasar pekerjanya, maka merek tersebut tidak bisa dianggap berkelanjutan, dan sebaliknya.

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Business, Industry AnalysisChristine Laifa10 October 2020Fashion, Batch 7, Sustainability, Batch 7 - Indonesian, IndonesiaComment
The (real) definition of sustainable brand - Part 1. Environment
The (real) definition of sustainable brand - Part 1. Environment

Sustainability effort doesn’t stop at using eco-friendly materials and biodegradable packaging. If a brand uses eco-friendly materials but doesn’t fulfill the basic needs of its employees, it cannot be considered as a sustainable brand and vice versa.

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Business, Industry AnalysisChristine Laifa9 October 2020Fashion, Batch 7, Batch 7 - English, English, SustainabilityComment
Apa yang termasuk apresiasi budaya
Apa yang termasuk apresiasi budaya

Direktur kreatif Dior, Maria Grazia Chiuri, memaparkan inspirasi Dior di balik keputusan mereka untuk menggunakan kain Endek, kain tradisional Bali.

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Culture, PeopleNicole Imania6 October 2020Batch 7, Indonesia, Batch 7 - IndonesianComment
What is considered cultural appreciation?
What is considered cultural appreciation?

Dior’s creative director, Maria Grazia Chiuri, talked about Christian Dior’s inspiration behind the choice of including kain Endek, a traditional Balinese cloth, for its Spring/Summer 2021 collection.

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Culture, PeopleNicole Imania6 October 2020Batch 7, English, Batch 7 - EnglishComment
Mengarungi dunia ‘Netflix and chill’
Mengarungi dunia ‘Netflix and chill’

Konsumen di Indonesia dihadapkan dengan berbagai pilihan lokal, regional, dan internasional. Para pemain global dan regional di antaranya adalah Netflix, Viu, HBO Go, iFlix, dan, yang terbaru, Disney+.

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BusinessSiti Fatimah Ayuningdyah3 October 2020Batch 6, Tech, Film, IndonesiaComment
Navigating Netflix and chill
Navigating Netflix and chill

Indonesian consumers are faced with many choices of local, regional and international flavours. The global and regional players include Netflix, Viu, HBO Go, iFlix and, most recently, Disney+. The local offerings include GoPlay and Vidio.

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BusinessSiti Fatimah Ayuningdyah3 October 2020English, Batch 6, Tech, FilmComment
Apa arti apropriasi budaya?
Apa arti apropriasi budaya?

Baru-baru ini, Adele dituduh mengapropriasi budaya setelah penyanyi Inggris itu mengunggah foto dirinya di Instagram dengan gaya rambut yang dikenal sebagai ikat Bantu dan mengenakan bikini bergambar bendera Jamaika.

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Culture, PeopleTFR Team30 September 2020Batch 6, Indonesia, Batch 6 - IndonesiaComment
What is cultural appropriation?
What is cultural appropriation?

Recently, Adele was accused of cultural appropriation after the British singer posted a picture of herself on Instagram sporting a hairdo known as the Bantu knot and wearing a Jamaican flag bikini top.

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Culture, PeopleTFR Team30 September 2020Batch 6, English, Batch 6 - EnglishComment
Opinion article: Is streetwear a youth subculture or consumer culture?
Opinion article: Is streetwear a youth subculture or consumer culture?

Today's majority doesn't care about what they wear anymore unless it is seen worn by the Travis Scotts of the world, the celebrities, the influencers, failing to realise that it is probably an advertisement.

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OpinionMuhamad Rafianda Dzaki25 September 2020 Comment
Katakan ‘ya’ pada pernikahan pandemi
Katakan ‘ya’ pada pernikahan pandemi

“Orang akan tetap melakukan pernikahan bagaimanapun situasinya,” tutur Wahyu Pahlawati, General Manager Hotel Royal Kuningan Jakarta, kepada The Finery Report

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Industry AnalysisSiti Fatimah Ayuningdyah23 September 2020Batch 6, Indonesia, Batch 6 - IndonesiaComment
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