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A deep dive into the creative industry
Meniru: 11 istilah yang wajib diketahui
Meniru: 11 istilah yang wajib diketahui

“Mulailah meniru apa yang kamu sukai. Tiru tiru tiru tiru. Di akhir proses meniru, kamu akan menemukan dirimu,” ucap desainer asal Jepang Yohji Yamamoto.

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Industry Analysis, BusinessAllysha Nila1 September 2020Fashion, Beauty, Design, Trademarks, Batch 6, IndonesiaComment
Copying: 11 must-know terms
Copying: 11 must-know terms

“Start copying what you love. Copy copy copy copy. At the end of the copy you will find yourself,” said Japanese fashion designer Yohji Yamamoto.

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Industry Analysis, BusinessAllysha Nila30 August 2020English, Fashion, Beauty, Design, Trademarks, Batch 6Comment
Sinetron: Hiburan televisi terproduktif
Sinetron: Hiburan televisi terproduktif

Beberapa waktu lalu, potongan adegan sinetron yang menampilkan sebuah boneka Hello Kitty sedang direbus dan mengejutkan satu keluarga sempat heboh di media sosial.

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Industry Analysis, PeopleSiti Fatimah Ayuningdyah27 August 2020Batch 6, Indonesia, Batch 6 - IndonesiaComment
Sinetron: Television’s most prolific entertainment
Sinetron: Television’s most prolific entertainment

Earlier this year, a clip taken from a sinetron depicting a Hello Kitty plush getting boiled and startling an entire family went viral on social media

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Industry Analysis, PeopleSiti Fatimah Ayuningdyah27 August 2020English, Batch 6, Batch 6 - EnglishComment
Nusantara Fashion Festival: Reviving fashion, driving sales amidst pandemic
Nusantara Fashion Festival: Reviving fashion, driving sales amidst pandemic

Samara Live, the company behind Ideafest, organised Nusantara Fashion Festival 2020 (NUFF) from 16 to 17 August to coincide with Indonesia’s Independence Day.

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Business, News, FashionTFR Team25 August 2020English, Batch 6Comment
Implikasi nama merek terkenal - Bagian 2
Implikasi nama merek terkenal - Bagian 2

Setelah perseteruan hukum selama delapan tahun, Michael Jordan memenangkan gugatan melawan perusahaan asal Cina, Qiaodan Sports Co., atas penggunaan merek dagang Qiaodan.

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Business, Industry Analysis, Intellectual PropertyChristine Laifa22 August 2020Batch 6, Indonesia, Batch 6 - IndonesiaComment
The implication of a powerful brand name - Part 2
The implication of a powerful brand name - Part 2

After an eight-year legal battle, Michael Jordan won a trademark lawsuit against China’s Qiaodan Sports Co. over the use of the ‘Qiaodan’ name.

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Business, Industry Analysis, Intellectual PropertyChristine Laifa22 August 2020English, Batch 6, Batch 6 - EnglishComment
Instagram Reels dan menjiplak PR saingan untuk tetap di atas
Instagram Reels dan menjiplak PR saingan untuk tetap di atas

Facebook, Amazon, dan Google dituduh menghancurkan saingan mereka untuk berkembang. Pola operasi mereka adalah mengakuisisi perusahaan target (seperti apa yang Facebook lakukan terhadap Instagram dan WhatsApp) atau menjiplak fungsi tertentu dari saingan mereka

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Business, Intellectual PropertyNikita Purnama20 August 2020Batch 6, Social Media, Indonesia, TechComment
About Instagram Reels and copying your competitors' homework to stay at the top
About Instagram Reels and copying your competitors' homework to stay at the top

It is apparent that Facebook is trying to make use of this opportunity to lure TikTok users away from the Chinese-made-and-developed-app by blatantly copying its very own competitor.

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Business, Intellectual PropertyNikita Purnama20 August 2020English, Batch 6, Social Media, TechComment
Menari melewati pandemi
Menari melewati pandemi

Kepopuleran seni tari semakin melonjak akhir-akhir ini berkat aplikasi yang sedang terkenal saat ini: TikTok. Para pengguna aplikasi ini kerap berbagi konten mereka yang sedang menari dengan berpartisipasi dalam TikTok challenges.

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Industry Analysis, Dance, COVID-19Siti Fatimah Ayuningdyah18 August 2020Batch 6, Indonesia, Batch 6 - IndonesiaComment
Dancing through a pandemic
Dancing through a pandemic

Dance has gained awareness recently, thanks to the ‘it’ app of the moment: TikTok. Users are sharing their dance moves by participating in TikTok challenges. Suddenly, dance – or a form of it – is everywhere, bringing lightness to this depressing time.

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Industry Analysis, DanceSiti Fatimah Ayuningdyah18 August 2020English, Batch 6, Batch 6 - EnglishComment
Kekuatan sebuah nama merek - Bagian 1
Kekuatan sebuah nama merek - Bagian 1

Ketika Barneys New York, toko serba ada ternama di New York, mengajukan pailit ke pengadilan di tahun 2019, Authentic Brand Groups (ABG) dan B. Riley Financial Inc. membeli Barneys seharga $271.4 juta. Tapi, uniknya, kesepakatan tersebut bukan untuk mempertahankan operasional Barneys.

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Business, Intellectual Property, FashionTFR Team15 August 2020Batch 5, Indonesia, Batch 5 - IndonesiaComment
The power of brand name - Part 1
The power of brand name - Part 1

When New York iconic department store Barneys New York filed for bankruptcy in 2019, the company was sold for $271.4 million to Authentic Brand Groups (ABG) and B. Riley Financial Inc. Here’s the twist. The deal isn’t going to retain Barneys’ operation.

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Business, Intellectual Property, FashionTFR Team15 August 2020English, Batch 5, Batch 5 - EnglishComment
Apakah pekerja lepas paham dampak RUU Cipta Kerja?
Apakah pekerja lepas paham dampak RUU Cipta Kerja?

RUU Cipta Kerja hanya akan menguntungkan perusahaan dan pemodal, karena aturan ini memungkinkan mereka untuk “menghemat” biaya tanpa harus memikirkan kesejahteraan pegawai.

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Industry Analysis, BusinessAndhita Zerlina9 August 2020Indonesia, Batch 5, Batch 5 - IndonesiaComment
Are freelancers fully aware of the Job Creation Bill?
Are freelancers fully aware of the Job Creation Bill?

The Job Creation Bill will only benefit companies and investors, because this regulation allows them to “save” expenses without having to take into account employee well-being.

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Industry Analysis, BusinessAndhita Zerlina9 August 2020Batch 5, English, Batch 5 - EnglishComment
Apa itu Omnibus Law dan mengapa pekerja kreatif harus memahaminya?
Apa itu Omnibus Law dan mengapa pekerja kreatif harus memahaminya?

Omnibus law mungkin telah menjadi bagian dari kosakata sehari-hari kita sejak awal 2020, setidaknya sampai pandemi COVID-19 terjadi. Pandemi ini bisa jadi telah mencuri perhatian kita dari banyak hal, namun tampaknya tidak bagi beberapa pihak di pemerintahan.

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Industry Analysis, BusinessNikita Purnama6 August 2020Batch 5, Indonesia, Batch 5 - Indonesia Comments
What is Omnibus Law and why creative workers have to be aware of it
What is Omnibus Law and why creative workers have to be aware of it

Omnibus law has probably become a part of our everyday vocabularies since the beginning of 2020, at least until COVID-19 happened. The pandemic might have stolen our attention from many things, but apparently, not for some in the government.

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Industry Analysis, BusinessNikita Purnama5 August 2020English, Batch 5, Batch 5 - EnglishComment
Budaya meniru - Bagian 4. Inspirasi dan orisinalitas: Sebuah permasalahan abadi
Budaya meniru - Bagian 4. Inspirasi dan orisinalitas: Sebuah permasalahan abadi

Tidak ada yang sepenuhnya baru di muka bumi, oleh karena itu menjadi orisinil artinya menjadi kreatif karena setiap individu dilahirkan berbeda satu sama lain. Tidak ada seorang pun yang memiliki tiruan yang sama persis.

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Industry Analysis, Design, Fashion, BusinessSiti Fatimah Ayuningdyah3 August 2020Batch 5, Indonesia, Batch 5 - IndonesiaComment
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